Equality California’s Campaign Stategy

Equality California, one of the main groups working to overturn Proposition 8 and regain marriage equality for all Californians, has started working towards qualifying a 2010 ballot measure.  They’ve started opening field offices and hiring community organizers in those parts of the state where Prop. 8 collected most of its votes.  (see previous post for my analysis, which generally agrees with theirs.

Here’s a video where their campaign director (who led the fight to block repeal of Massachusetts’ gay marriage statute) explains their strategy [and solicits financial support]:

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